I. Introduction

Who We Are

7 SAGES Solutions LLP (“we,” “our,” or “us”) is a data analytics firm specializing in analytics solutions. We provide end-to-end support, including customized insights and plug-and-play tools, to empower brands in optimizing operations, boosting profitability, and navigating market challenges.

Purpose of this Policy

This Privacy Policy outlines how we collect, use, store, and share personal information, particularly in the context of using Meta APIs. We are committed to protecting your privacy and ensuring transparency in our data practices.

Updates to this Policy

We may update this Privacy Policy periodically. Any changes will be posted on this page with an updated revision date. We encourage you to review this policy regularly to stay informed about our information practices.

II. Information We Collect

Information You Provide to Us

• Account Information: When you create an account or contact us, we collect personal details such as your name, email address, phone number, and company information.
• Sales Operations Data: Clients may provide data related to their sales processes, including CRM data, sales performance metrics, and customer interactions.
• Communication Data: We collect information from your interactions with us, such as customer support inquiries and feedback.

Information We Collect Through Meta APIs

With explicit client authorization, we access data from Meta APIs, including:

• Business Account Data: Information related to clients’ Meta advertising campaigns, page insights, post performance, audience demographics, and engagement metrics.
• Messenger/WhatsApp Business API Data: Message metadata and interaction data processed through these platforms. We do not access the content of end-to-end encrypted messages unless reported by users.

How We Collect It: We utilize Meta’s official APIs (Conversions API, WhatsApp Business API) to access this data.

Client Authorization: We only access Meta data for our clients with their explicit authorization and permission, solely to provide the contracted services. Clients are responsible for obtaining necessary consents from their end-users.

Information Collected Automatically

• Usage Data: IP address, browser type, operating system, pages visited, time spent on our platform, and referring URL.
• Cookies and Tracking Technologies: We use cookies and similar technologies for analytics, personalization, and advertising. You can manage your cookie preferences through your browser settings.

III. How We Use Your Information

• Provide and Improve Our Services: Perform data analytics, generate reports and insights, personalize and optimize our platform, and troubleshoot and enhance functionality.
• Communicate with You: Respond to inquiries, provide customer support, send service-related announcements, updates, and administrative messages.
• Sales and Marketing: Analyze trends and user behavior to develop new features or services and promote our services to potential clients.
• Security and Fraud Prevention: Protect our systems and users from fraudulent or unauthorized activity and maintain the integrity and security of our platform.
• Legal and Compliance Purposes: Comply with applicable laws, regulations, and legal processes, enforce our terms of service and other policies, and adhere to Meta’s Platform Terms and Developer Policies.

IV. How We Share Your Information

• Your Clients: Sharing analyzed data and insights with the client who authorized the data collection.
• Service Providers: Third-party vendors who perform services on our behalf, such as cloud hosting providers, payment processors, customer support platforms, and email service providers.
• Business Transfers: In the event of a merger, acquisition, or sale of assets.
• Legal Reasons: When required by law, court order, or to protect our rights, property, or safety, or the rights, property, or safety of others.
• With Your Consent: For any other purpose not explicitly listed, with your explicit consent.
• Aggregated or Anonymized Data: We may share aggregated or anonymized data that cannot be used to identify individuals for research, marketing, or other purposes.

V. Data Retention

• Client Data: Retained as long as necessary to provide services and comply with legal obligations.
• Meta API Data: Deleted or de-identified when no longer necessary for the authorized purpose or as required by Meta’s terms.
• Usage Data: Retained for analytics and security purposes for a reasonable period.

VI. Your Data Protection Rights and Choices

• Objection/Restriction: Object to or restrict certain processing activities.
• Data Portability: Receive your data in a portable format.
• Opt-Out of Marketing Communications: Opt out of marketing emails by following the unsubscribe link or contacting us directly.
• Managing Cookie Preferences: Manage cookie settings in your browser.
• Meta Permissions and Settings: Manage your data permissions and privacy settings directly within your Meta accounts.

Client Responsibilities: For data collected via Meta APIs, our clients are typically the data controllers. Individuals should exercise their rights directly with the client. We act as a data processor.

VII. Data Security

We implement appropriate technical and organizational measures to protect personal information from unauthorized access, use, disclosure, alteration, or destruction. These measures include encryption, access controls, secure servers, employee training, and data access policies. However, no method of transmission over the internet or electronic storage is 100% secure.

VIII. Children’s Privacy

Our services are not intended for children under the age of 13. We do not knowingly collect data from them. If we become aware that we have collected personal data from a child without parental consent, we will take steps to delete that information.

IX. Contact Us

7 SAGES Solutions LLP
No. 74, MASS Complex, 3rd Floor, Sarakki Industrial Layout,
JP Nagar 3rd Phase, 15th Cross Road, Bangalore – 560078
Email: info@7sages.co.in

X. Specific Considerations for Meta API Usage

• Adherence to Meta Platform Terms and Developer Policies: We comply with all relevant Meta policies, including the Developer Data Use Policy and the Data Protection Assessment requirements.
• Data Use Checkup (DUC): We participate in and comply with Meta’s annual Data Use Checkup process.
• Limited Data Use: If we implement Meta’s “Limited Data Use” feature for certain data processing, we will inform clients how this impacts data collection and use.
• Client Consent: We rely on our clients to obtain the necessary consents from their end-users for any data processing activities we perform on their behalf using Meta APIs.
• No Sale of Data: We do not sell or rent personal information obtained through Meta APIs or other sources to third parties.

Key Legal and Ethical Principles We Uphold

• Transparency
• Purpose Limitation
• Data Minimization
• Accuracy
• Storage Limitation
• Integrity and Confidentiality
• Accountability